The Meaning in Madness name reflects the critical role meaning plays in our lives and our cultural madness in ignoring it. We define meaning using renowned psychiatrist Viktor Frankl’s meaning-centered theory, called logotherapy (which literally means “healing through meaning”).

Frankl, the author of the international bestselling book, Man’s Search for Meaning, developed logotherapy in the years before WWII when he worked with thousands of suicidal patients as a medical doctor specializing in psychiatry and neurology. He came to determine that finding and fulfilling meaning is our primary motivation for living and an essential part of mental wellbeing.

Learn more about meaning:

Additional information can be found at Viktor Frankl Institute of America.


Executive Producer:  Sir Ken Robinson 

Sir Ken TED Talks:


Prince EA



Johann Hari, author of Lost Connections

Johann Hari
Susan David

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